Local roofing

How BYLTup became the named Long Beach roofer in answer engines

Same questions, first 21 days versus last 21 days. The lift is on the prompts that used to return nobody.

0→88%Licensed Long Beach roofer named
42→55%Cite rate on 36 paired questions
18Published answer pages
90%Perplexity mention and cite, last 21 days
Licensed Long Beach roofer went from never named to named in 7 of 8 answers. Emergency roofer went from 0% to 75% mentioned. GAF-certified went from 25% to 88%.
AP
Appear probe measurement36 paired questions, first 21 days vs last 21 days

The Challenge

BYLTup is a Long Beach roofer. The questions that matter are local and specific: licensed in Long Beach, emergency leak, GAF-certified, who to call tonight.

Early Appear probes on those prompts named nobody, or named a competitor. The site had no answer pages that engines could cite.

Gemini still almost never cites. Last 21 days it mentioned BYLTup on 83% of answers and cited it on 3%. That gap is the product, not a rounding error.

Before Appear

  • Licensed Long Beach roofer: 0% mentioned, 0% cited.
  • Emergency roofer Long Beach: 0% mentioned, 0% cited.
  • GAF-certified Long Beach: 25% mentioned, 0% cited.
  • No published answer pages for engines to quote.

After Implementation

  • Licensed Long Beach roofer: 88% mentioned, 63% cited.
  • Emergency roofer: 75% mentioned, 50% cited.
  • GAF-certified: 88% mentioned, 38% cited.
  • 18 published pages. Perplexity last 21 days: 90% mentioned and 90% cited.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention+1 pt vs paired baseline
Baseline: 68%Current: 69%
Perplexity mention+22 pts vs paired baseline
Baseline: 68%Current: 90%
Claude mention+11 pts vs paired baseline
Baseline: 68%Current: 79%
Gemini mention+15 pts vs paired baseline
Baseline: 68%Current: 83%

Implementation Timeline

22 May 2026

First live pages

Appear published the first BYLTup answer pages into WordPress.

May to August

18 pages shipped

Licensing, emergency, GAF, and local service pages went live and stayed live.

Last 21 days

Paired-question lift

On the 36 questions that existed in both windows, mention rose 68% to 79% and cite rose 42% to 55%.

Local service, still unnamed when people ask AI?

Appear writes the pages engines can cite, then measures the same questions until the name shows up.

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