Garage doors

Derby Strong shipped 106 answer pages with mention up and cite down

Content volume is not the same as citation. Mention rose on paired questions. Cite fell. Both numbers are the study.

106Published answer pages
18→34%Same-question mention
52→36%Same-question cite
66%Perplexity mention, last 21 days
“Same-question mention rose 18% to 34%. Same-question cite fell 52% to 36%. Engines started naming Derby Strong more often and citing the site less often.”
AP
Appear probe measurementPaired questions, first 21 days vs last 21 days

The Challenge

Derby Strong Garage Doors is a local installer. Appear published a large set of service and location pages, 106 live.

On questions that existed in both windows, mention nearly doubled. Cite did not follow. The pages got the name into answers. They did not hold the citation.

Last 21 days the engines split. Perplexity mentioned Derby Strong on 66% of answers. Gemini mentioned it on 3%.

Before Appear

  • Same-question mention at 18%.
  • Same-question cite at 52%.
  • Thin published footprint relative to the later library.
  • Local garage-door prompts often naming a competitor or nobody.

After Implementation

  • 106 published pages.
  • Same-question mention 34%.
  • Same-question cite 36%.
  • Last 21 days: Claude 48%, ChatGPT 35%, Perplexity 66%, Gemini 3% mentioned.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention, last 21 days+17 pts vs paired mention
Baseline: 18%Current: 35%
Perplexity mention, last 21 days+48 pts vs paired mention
Baseline: 18%Current: 66%
Claude mention, last 21 days+30 pts vs paired mention
Baseline: 18%Current: 48%
Gemini mention, last 21 days−15 pts vs paired mention
Baseline: 18%Current: 3%

Implementation Timeline

Publish run

106 pages live

Appear shipped the largest published set in this customer fleet.

Paired window

Mention up, cite down

The same questions started naming Derby Strong more and citing the domain less.

Last 21 days

Engine split

Perplexity holds. Gemini almost never names the brand.

Shipped a lot of pages and still not sure what moved?

Appear keeps mention and cite on the same questions. Volume without a paired window is just a page count.

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