Garage doors

Derby Strong moved mention from 18% to 34% on 106 live pages

Same-question mention rose from 18% to 34% from April to August. One hundred six pages are live. AI crawler hits also rose 2.4x.

18→34%Same-question mention
66%Perplexity mention, August
106Published answer pages
2.4xAI crawler hits
“Same-question mention rose from 18% to 34% from April to August. Perplexity named Derby Strong on 66% of August answers. AI crawler hits also rose 2.4x.”
AP
Appear probe measurementPaired questions, April to August

The Challenge

Derby Strong Garage Doors is a local installer. Appear published a large set of service and location pages, 106 live.

On questions that existed in both windows, mention nearly doubled to 34%. The pages got the name into answers.

By August the engines split. Perplexity mentioned Derby Strong on 66% of answers. Gemini mentioned it on 3%.

Before Appear

  • Same-question mention at 18%.
  • Same-question cite at 52%.
  • Thin published footprint relative to the later library.
  • Local garage-door prompts often naming a competitor or nobody.

After Implementation

  • 106 published pages.
  • Same-question mention 34%.
  • Perplexity in August: 66% mentioned.
  • Claude in August: 48% mentioned.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention, August+17 pts vs paired mention
Baseline: 18%Current: 35%
Perplexity mention, August+48 pts vs paired mention
Baseline: 18%Current: 66%
Claude mention, August+30 pts vs paired mention
Baseline: 18%Current: 48%
Gemini mention, August−15 pts vs paired mention
Baseline: 18%Current: 3%

Implementation Timeline

Publish run

106 pages live

Appear shipped the largest published set in this customer fleet.

Paired window

Mention up

The same questions started naming Derby Strong more often.

August 2026

Engine split

Perplexity holds. Gemini almost never names the brand.

Shipped a lot of pages and still not sure what moved?

Appear keeps mention and cite on the same questions. Volume without a paired window is just a page count.

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