Insurance claims

Imperial Claims now holds 69% ChatGPT mention and gets named on landlord questions

ChatGPT named Imperial on 69% of answers twelve weeks in and cited it on 58%. Landlord no-win-no-fee went from 0 of 1 to 3 of 4 named.

69%ChatGPT mention, 12 weeks in
58%ChatGPT cite, 12 weeks in
0/1→3/4Landlord no-win-no-fee named
0→31%Mention on 7 paired questions
Twelve weeks in, ChatGPT: 69% mentioned, 58% cited. Landlord no-win-no-fee still went from 0 of 1 named to 3 of 4 named.
AP
Appear probe measurementFirst lift cohort, 4 pages verified live 16 June 2026

The Challenge

Imperial Claims is a UK loss assessor. The buyer asks about landlord claims, no-win-no-fee, flood, and what happens when an insurer declines.

The first four answer pages went live on 16 June. Seven questions existed both before and after that cohort. Those seven are the lift. The later library is larger and cannot be compared as a single percentage.

WordPress has needed a reconnect since 17 July. The pages that shipped are still live. New pages are blocked until that connection is restored.

Before Appear

  • Seven paired questions: 0% mentioned, 0% cited.
  • Landlord no-win-no-fee: 0 of 1 named.
  • No verified-live answer pages on 16 June.
  • Flood and declined-claim prompts already returning zero.

After Implementation

  • Seven paired questions: 31% mentioned, 23% cited.
  • Landlord no-win-no-fee: 3 of 4 named, 2 of 4 cited.
  • Four WordPress pages verified live.
  • Flood and declined-claim stayed at zero. Top 5 assessors also moved, so that control is disclosed.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention, late Augustcurrent standing
Baseline: n/aCurrent: 71%
Perplexity mention, late Augustcurrent standing
Baseline: n/aCurrent: 89%
Claude mention, late Augustcurrent standing
Baseline: n/aCurrent: 75%
Gemini mention, late Augustcurrent standing
Baseline: n/aCurrent: 80%

Implementation Timeline

16 June 2026

Four pages verified live

The first WordPress cohort published. That is the cut used for paired-question lift.

After publish

Landlord question moves

No-win-no-fee landlord prompts started naming Imperial Claims. Flood and declined stayed at zero.

17 July 2026

WordPress needs reconnect

The live pages remain. New publishing is blocked until the CMS connection is restored.

Claims firm that AI should already be naming?

Appear publishes a first cohort, then keeps the firm in the answers landlords already ask.

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