Swiss pet food

Balufino holds 78% mention on ChatGPT as Swiss pet food

Three pages live since June. ChatGPT named Balufino on 78% of answers and Perplexity on 79%. Same-question mention is 68%.

78%ChatGPT mention since June
79%Perplexity mention since June
68%Same-question mention
3Published answer pages
“Since June, ChatGPT mention 78% and Perplexity 79%. Same-question mention 68%, cite 38%. Three pages are live.”
AP
Appear probe measurementbalufino.ch, June pages plus paired questions

The Challenge

Balufino is Swiss pet food at balufino.ch. Appear published three answer pages.

Since those June pages, mention sits in the mid-to-high 70s: Perplexity 79%, ChatGPT 78%, Claude 75%, Gemini 75%.

On paired questions mention is 68% and cite is 38%. The name is already in the answers.

Before Appear

  • Same-question mention at 65%.
  • Same-question cite at 36%.
  • No live answer pages before 25 June.
  • Pet-food prompts naming larger Swiss brands.

After Implementation

  • 3 pages live.
  • ChatGPT since June: 78% mentioned.
  • Perplexity since June: 79% mentioned.
  • Same-question mention 68%, cite 38%.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention since June78% mention
Baseline: 65%Current: 78%
Perplexity mention since June79% mention
Baseline: 65%Current: 79%
Claude mention since June75% mention
Baseline: 65%Current: 75%
Gemini mention since June75% mention
Baseline: 65%Current: 75%

Implementation Timeline

25 June 2026

Three pages published

Appear shipped the first live Balufino pages.

Paired window

Mention 68%

The same questions name Balufino on 68% of answers.

Late August

ChatGPT 78%

Perplexity is 79%. Claude and Gemini sit at 75%.

Swiss pet food that AI should already be naming?

Appear publishes the pages and keeps the brand in the answers buyers already ask.

Book a Demo