Swiss pet food

Balufino is Swiss pet food with 3 live pages and 41 drafts still waiting

This is not a watch dealer. Three pages shipped on 25 June. WordPress is connected. Publish targets are zero, so the rest stays in draft.

3Pages published, all 25 June
41Drafts waiting
65→68%Same-question mention
36→38%Same-question cite
“Three pages went live on 25 June. Forty-one drafts are waiting. WordPress is connected and publish targets are zero. Mention moved 65% to 68%. Cite moved 36% to 38%.”
AP
Appear probe measurementbalufino.ch, paired questions plus CMS queue

The Challenge

Balufino is Swiss pet food at balufino.ch. It is not a luxury watch brand. The constraint is publishing, not measurement.

Appear wrote 44 pieces. Three published on 25 June. The other 41 are drafts. The WordPress connection is healthy. There are no publish targets configured, so nothing else goes live.

On paired questions the move is small. Last 21 days mention sits in the mid-to-high 70s across engines.

Before Appear

  • Same-question mention at 65%.
  • Same-question cite at 36%.
  • No live answer pages before 25 June.
  • Draft queue already forming.

After Implementation

  • 3 pages live, all dated 25 June.
  • 41 drafts still waiting.
  • Same-question mention 68%, cite 38%.
  • WordPress connected. Publish targets: 0.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention, last 21 daysstanding
Baseline: 65%Current: 78%
Perplexity mention, last 21 daysstanding
Baseline: 65%Current: 79%
Claude mention, last 21 daysstanding
Baseline: 65%Current: 75%
Gemini mention, last 21 daysstanding
Baseline: 65%Current: 75%

Implementation Timeline

25 June 2026

Three pages published

The only live cohort. Every published URL shares that date.

Since then

41 drafts, zero targets

WordPress stays connected. Appear has nothing configured to publish into.

Paired window

Small move

Mention 65% to 68%. Cite 36% to 38%. The missing pages are the story.

CMS connected and the pages still sitting in draft?

Appear can write the answers. Someone still has to point publish targets at the live site.

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