01
Understand your business
We learn from your existing website, business profile, and the information you share. Your products, services, customers, and priorities shape what your Agent Website says.
How it works
Your optimized Agent Website. Continuously improved, model by model.
Appear builds structured pages from your business information, measures how you appear in answers from each AI model we track, and uses those results to guide ongoing content improvements.
Built around your business. Improved with evidence.
- Your businessFacts, priorities, and feedback
- Your Agent WebsiteClear, structured pages
- Results by AI modelMentions, citations, and sources
- Ongoing optimizationRefresh pages and fill gaps
Each cycle informs what we improve next.
02
Build your optimized Agent Website
We turn that knowledge into clear pages with direct answers, useful context, FAQs, and structured data. Each page helps AI models understand your business and find facts they can cite.
03
Review and publish
Appear reviews new pages against your source information before their first publication. You can correct business facts and leave feedback to guide the content.
04
Measure visibility by AI model
We test relevant buyer questions across the AI models we measure. See whether each model mentions your business, cites your pages, or points to competitors and other sources.
05
Keep optimizing
As your business changes, we refresh the affected pages. Visibility results help identify missing coverage and new content to create. Published pages update after quality checks, and new pages go through review.
Your knowledge. Appear's ongoing work.
You guide the business story
- Keep your business facts and priorities current.
- Share product, service, and customer context.
- Leave feedback on pages and the questions that matter to you.
We build, measure, and improve
- Create and review your Agent Website's content.
- Measure mentions and citations separately by AI model.
- Refresh published pages and propose content for missing coverage.
Continuous optimization, model by model.
See what each model says
Results stay separate for the OpenAI and Anthropic models we currently measure. Compare mentions, citations, and the sources behind their answers to understand where your business appears.
Use the evidence to improve
Model-level results show where your coverage is strong and where it needs attention. We use that evidence, your source information, and your feedback to guide content improvements.
Keep the cycle running
Recurring content and measurement cycles keep the work moving. We refresh facts, review new pages, and track how answers change over time as your Agent Website develops.
Ready for your optimized Agent Website?
Get startedBuilt from your business. Measured by model. Continuously improved.