01
DNS route
Add one CNAME record in your DNS provider to route traffic through Appear. No code changes, no server configuration, no migration. Works with any hosting provider.
How it works
A rendering layer between your site and AI systems.
Appear classifies each request at the edge, serves the correct response profile, and preserves your existing human experience.
System flow
02
Visitor classification
Appear runs on Cloudflare Workers at the edge. Each incoming request is classified by user agent, behavior pattern, and known crawler signatures to determine if the visitor is a human browser or an AI system like ChatGPT, Perplexity, Claude, or Gemini.
03
Content generation
Appear generates structured, citation-optimized content for each AI platform — not just a reformatted version of your existing HTML. ChatGPT gets schema-rich context. Perplexity gets citation-ready answers. Claude gets reasoning-first hierarchy. Gemini gets entity-aligned output. Each is written to match how that platform synthesizes information.
04
Adaptive delivery
Human visitors are proxied to your origin site with zero changes to design or functionality. AI crawlers receive the generated content profile matched to their platform — served at the edge in under 50ms.
05
Measurement
Track which AI systems are crawling your site, how often, which pages they visit, and how your content appears in AI-generated answers. Use this data to refine your AI visibility strategy over time.
What changes and what does not
What changes
- AI crawlers receive structured, assistant-specific outputs instead of your raw HTML.
- Your content is formatted for reliable parsing, citation, and synthesis by AI systems.
- You gain visibility into crawler behavior, visit frequency, and page-level coverage.
What does not change
- Your CMS, publishing workflow, and content management processes.
- Your human-facing design, interactions, and conversion paths.
- Your existing domain, hosting provider, and site architecture.
- Your SEO setup — Appear complements existing search optimization.
Technical detail
Edge classification
Visitor type is determined in under 50ms at the Cloudflare edge using user-agent analysis, IP reputation, and behavioral signals. No origin round-trip required for classification.
Response profiles
Each AI system gets a tailored response. ChatGPT receives schema-rich context. Perplexity gets citation-ready formatting. Claude receives clean reasoning context. Gemini gets entity-aligned output.
Content generation
Appear scans your live site content and generates AI-facing representations that preserve your brand voice, product positioning, and key facts — without requiring manual content creation.
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