Oculoplastic clinic

The SEE Clinic shipped 44 live answer pages with a small mention lift

The pages are in market. Mention on paired questions moved a little. Cite moved the other way. That is the result, not a 3.6x story.

44Published answer pages
44→49%Same-question mention
49→39%Same-question cite
67%Perplexity mention, last 21 days
“Same-question mention rose 44% to 49%. Same-question cite fell 49% to 39%. The clinic is more often named and less often cited.”
AP
Appear probe measurementeyesandeyelids.co.uk, paired questions

The Challenge

The SEE Clinic is an oculoplastic practice at eyesandeyelids.co.uk. Appear published 44 answer pages on procedures, eyelids, and clinic expertise.

Paired-question mention ticked up. Cite ticked down. The pages put more clinic language into answers without holding the link.

Last 21 days Perplexity mentioned the clinic on 67% of answers. ChatGPT 41%, Claude 47%, Gemini 38%.

Before Appear

  • Same-question mention at 44%.
  • Same-question cite at 49%.
  • Specialist eyelid and oculoplastic prompts citing larger hospital brands.
  • Fewer live pages for engines to quote.

After Implementation

  • 44 published pages.
  • Same-question mention 49%.
  • Same-question cite 39%.
  • Last 21 days: Perplexity 67% mentioned, other engines in the 38% to 47% band.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention, last 21 days−3 pts vs paired mention
Baseline: 44%Current: 41%
Perplexity mention, last 21 days+23 pts vs paired mention
Baseline: 44%Current: 67%
Claude mention, last 21 days+3 pts vs paired mention
Baseline: 44%Current: 47%
Gemini mention, last 21 days−6 pts vs paired mention
Baseline: 44%Current: 38%

Implementation Timeline

Publish run

44 pages live

Appear published procedure and clinic pages to WordPress.

Paired window

Small mention lift

The same questions named the clinic slightly more and cited it less.

Last 21 days

Perplexity leads

Perplexity is the only engine clearly above the paired mention baseline.

Specialist clinic that still loses the citation to a hospital brand?

Appear publishes the pages and reports mention and cite on the same questions, including when cite falls.

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