B2B SaaS

SimpliphiAI shipped 17 answer pages with cite up and mention down

Paired questions started citing the product more and naming it less. Both moves are in the study.

17Published answer pages
50→43%Same-question mention
16→23%Same-question cite
~61%Mention, last 21 days
“Same-question mention fell 50% to 43%. Same-question cite rose 16% to 23%. Last 21 days mention sits near 61% across four engines.”
AP
Appear probe measurementsimpliphiai.com, paired questions

The Challenge

SimpliphiAI is a B2B product. Appear published 17 answer pages. The paired window is the only comparison we use.

Cite rose. Mention fell. Engines that already knew the name started linking the domain more often and saying the name less often on the same prompts.

Last 21 days mention is flat across engines: Claude 62%, ChatGPT 62%, Perplexity 61%, Gemini 59%.

Before Appear

  • Same-question mention at 50%.
  • Same-question cite at 16%.
  • Thin published set for a B2B category.
  • Prompts naming the category without the product.

After Implementation

  • 17 published pages.
  • Same-question mention 43%.
  • Same-question cite 23%.
  • Last 21 days mention clustered around 61%.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention, last 21 daysstanding
Baseline: 50%Current: 62%
Perplexity mention, last 21 daysstanding
Baseline: 50%Current: 61%
Claude mention, last 21 daysstanding
Baseline: 50%Current: 62%
Gemini mention, last 21 daysstanding
Baseline: 50%Current: 59%

Implementation Timeline

Publish run

17 pages live

Appear shipped product and category pages.

Paired window

Cite up, mention down

The same questions cited SimpliphiAI more and named it less.

Last 21 days

Four-engine cluster

Mention sits near 61% on all four engines.

B2B product that gets named but never linked?

Appear publishes the pages and reports mention and cite separately, including when they move in opposite directions.

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