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Tracking AI results vs shaping them.
Otterly and Appear both help businesses understand their AI visibility, but they operate at different layers. Otterly is a tracking tool focused on monitoring AI search results. Appear is an infrastructure platform that optimizes what AI crawlers see and tracks the impact.
Otterly tracks your brand's presence in AI-generated search results. Appear operates at the infrastructure layer: detecting AI crawlers, serving optimized content, injecting structured data, and tracking visibility outcomes — all from a single reverse proxy.
Otterly identifies where you rank in AI answers. Appear actively improves those rankings by controlling the content AI crawlers receive — structured markup, clean text, entity-rich representations — without requiring changes to your live website.
Appear provides real-time crawler analytics: which AI bots are hitting your site, how often, which pages they prioritize, and what content they extract. Otterly focuses on the output side — what AI search results look like for specific queries.
Appear deploys as a reverse proxy via DNS change — zero code, zero downtime. It sits in front of your origin and handles crawler optimization automatically. Otterly is a SaaS dashboard that connects to your existing properties.
You want to optimize AI visibility, not just track it. You need crawler-level intelligence about how AI platforms interact with your site. You want a single platform for both optimization and monitoring.
You only need to track AI search rankings for specific queries. You want a simple dashboard without infrastructure changes. You're early in your AI visibility journey and want to understand the landscape first.
Appear gives you tracking, analytics, and the infrastructure to actually improve your AI visibility — all from a single reverse proxy that deploys in under an hour. Book a demo to see how it compares to Otterly for your use case.
GEO
GEO is the practice of making your website understandable and citable by AI systems. A complete introduction to what it is, how it works, and why it matters.
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