Structured, machine-readable content
AI systems parse your website for factual claims, product details, pricing, and differentiators. If this information isn't in clean HTML with schema markup, AI can't extract it.
Guides
How to Get Recommended by AI.
Make AI assistants suggest your business.
When a potential customer asks an AI assistant “what's the best [your category]?”, does your business appear in the answer? For most companies, the answer is no. AI recommendations aren't random — they're based on what AI systems can find, parse, and verify about your business. Here's how to become the recommended answer.
What AI looks for when recommending
Authority signals
AI weighs mentions across the web. Being cited on review sites, industry publications, and authoritative sources increases your recommendation likelihood.
Specificity and relevance
Generic content gets generic treatment. AI recommends businesses that clearly articulate who they serve, what problem they solve, and how they're different. The more specific your positioning, the better AI can match you to queries.
Freshness and accuracy
AI systems prefer up-to-date information. Stale content, outdated pricing, or discontinued products erode trust signals and reduce recommendation likelihood.
Steps to get recommended
Make your site AI-readable
Ensure AI crawlers receive complete, structured HTML. Most modern websites serve JavaScript shells that AI can't parse. Server-side rendering or adaptive rendering (like Appear) solves this.
Structure your differentiation
Create content that explicitly states what makes you different. Comparison pages, feature matrices, and detailed product descriptions give AI the language it needs to recommend you over alternatives.
Build external authority
Get mentioned on relevant review sites, industry blogs, and directories. AI cross-references multiple sources before recommending — one strong website isn't enough.
Deploy Appear
Appear handles the technical layer automatically. It detects AI crawlers, serves structured content, and ensures your positioning is accurately represented across ChatGPT, Perplexity, Claude, and Gemini.
Related guides
How to Appear in AI Search
First, make sure you're visible.
Read the guideHow to Show Up in ChatGPT
Get recommended on the largest AI platform.
Read the guideHow to Rank in Perplexity
Get cited with clickable source links.
Read the guideReady to get recommended?
Appear deploys via a single DNS change and starts optimizing AI crawler responses immediately. No code changes, no redesigns, no engineering lift.
Install in minutes. Keep your stack. Improve AI visibility.