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Get your business cited by Anthropic's AI.
Claude, built by Anthropic, is rapidly becoming a go-to AI assistant for research, product evaluation, and professional recommendations. ClaudeBot — Anthropic's web crawler — visits websites to gather information that powers Claude's responses. With an average of 180 requests per day to optimized domains, ClaudeBot is the second most active AI crawler after GPTBot. If ClaudeBot can't read your site, Claude can't recommend your business.
ClaudeBot focuses heavily on structured data and clean HTML. Unlike some AI crawlers that look for raw text volume, ClaudeBot prioritizes well-organized content with clear schema markup, heading hierarchy, and entity relationships.
Claude is known for careful, nuanced responses. It prefers content with specific claims, cited sources, and balanced perspectives. Content that reads like objective analysis rather than marketing copy performs better.
Claude processes very long documents effectively. Detailed product documentation, comprehensive FAQ pages, and in-depth guides are assets rather than liabilities — Claude can extract relevant details from lengthy, well-structured content.
ClaudeBot weighs JSON-LD schema markup heavily. Implement Organization, Product or Service, FAQ, and BreadcrumbList schema. The richer your structured data, the better Claude understands your business.
Claude cites content that is specific, accurate, and well-sourced. Include concrete data points, feature specifications, pricing details, and verifiable claims. Avoid superlatives without supporting evidence.
ClaudeBot does not execute JavaScript. Ensure your critical content is in the initial HTML response. Appear detects ClaudeBot specifically and serves it structured, text-rich content optimized for how Anthropic's crawler extracts information.
Check that your robots.txt doesn't block ClaudeBot. Explicitly allowing it signals to Anthropic that your content is available for Claude to reference.
Optimize for ChatGPT alongside Claude.
Read the guideGet cited on Perplexity with source links.
Read the guideComplete guide to AI crawler access.
Read the guideAppear deploys via a single DNS change and starts optimizing AI crawler responses immediately. No code changes, no redesigns, no engineering lift.
Install in minutes. Keep your stack. Improve AI visibility.