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Get featured in Google's AI assistant.
Google Gemini is Google's AI assistant, integrated across Search, Workspace, and Android. It is powered by both traditional Google search infrastructure and the Google-Extended crawler — a dedicated AI crawler that gathers content specifically for Gemini's responses. With 200+ requests per day to optimized domains and growing rapidly, Google-Extended is becoming one of the most important AI crawlers to optimize for. Getting featured in Gemini means visibility across Google's entire AI ecosystem.
Gemini benefits from Google's existing search index. Pages that rank well in traditional Google search have a head start in Gemini. But Google-Extended also crawls independently, looking for content optimized for AI comprehension.
Content that appears in Google AI Overviews — the AI-generated boxes at the top of search results — is the same content pool Gemini draws from. Optimizing for one optimizes for both.
Google applies its Experience, Expertise, Authoritativeness, and Trustworthiness framework to AI-generated answers. Gemini is more selective about sources than traditional search — only the most authoritative content gets cited.
Strong traditional SEO is the baseline. Pages that rank on page one for relevant queries are significantly more likely to be featured in Gemini responses. Don't abandon SEO — build AI visibility on top of it.
Many sites block Google-Extended without realizing it. Check your robots.txt and explicitly allow this crawler. Blocking it makes you invisible to Gemini while your competitors appear.
Google has the most mature structured data ecosystem. Implement their recommended schema types: Organization, Product, FAQ, HowTo, Article, and BreadcrumbList. Use Google's Rich Results Test to validate your markup.
Appear detects Google-Extended and serves it content optimized for how Google's AI extracts and synthesizes information. This works alongside your existing Googlebot optimization, adding an AI-specific content layer without changing your live site.
Optimize for AI Overviews specifically.
Read the guideOptimize for ChatGPT as well.
Read the guideComplete guide to AI crawler access.
Read the guideAppear deploys via a single DNS change and starts optimizing AI crawler responses immediately. No code changes, no redesigns, no engineering lift.
Install in minutes. Keep your stack. Improve AI visibility.