Account Manager

The context

AI search is moving fast. So is our clients' understanding of it. When a brand signs with Appear, they're often at the start of a journey. They don't yet know how to read their AI visibility data, how to translate it into content decisions, or how much is at stake.

The AM role is to close that gap: turn early adopters into believers, believers into advocates, and find the natural expansion opportunities that come from proving results. Retention here isn't about keeping accounts quiet. It's about helping them see what's possible.

What you'll own

• Own a portfolio of accounts from day one: onboarding, activation, and ongoing success.
• Run structured quarterly business reviews that connect Appear's data to each client's commercial outcomes, not just activity metrics.
• Identify expansion opportunities within existing accounts: additional brands, markets, or verticals where AI visibility matters and we're not yet working.
• Manage renewals proactively. You know what's at risk before it's at risk, and you act on it early.
• Be the voice of the customer internally. If clients are confused, struggling, or seeing something we're not, that signal reaches product and marketing through you.
• Use AI natively for account research, QBR prep, renewal forecasting, and follow-up. This is expected, not a bonus.

What we're looking for

• 2+ years in an account management, customer success, or renewal-owning role in B2B SaaS.
• Comfortable with commercial conversations. You can discuss pricing, ROI, and contract terms without deferring to sales.
• Strong at asking the right questions in client meetings, not just presenting.
• Genuinely curious about AI and how it's changing search. Clients will ask hard questions and you need to hold your own.
• Organised and proactive: you manage your book of business systematically, not reactively.
• Fluent in English. Spanish or other European languages are a plus for our client base.

Nice to have

• Background in SEO, content marketing, or digital agency work. You'll speak your clients' language immediately.
• Experience managing accounts across legal, healthcare, financial services, or professional services verticals.
• Familiarity with HubSpot, GoHighLevel, Salesforce, or similar CRM for account tracking and renewal management.
• You've been an early CS or AM hire before and understand what it means to build the function as you run it.

Why Appear

You're not managing a mature product. AI search visibility is still new enough that every client conversation moves the category forward. Your work shapes how brands think about GEO.

Founders in the room. Direct access to the CEO, CRO, CMO, and GTM. If a client needs something, you can move fast.

The best AM hires we've seen don't think of themselves as relationship managers. They think of themselves as the person responsible for making clients successful, and they're commercial enough to know that success and revenue growth go together.

How to apply

Submit a short application. We read for commercial judgment, curiosity about AI search, and evidence you can own a book, not just keep it warm.