Careers

Build the infrastructure layer between websites and AI.

Appear is a small team building the rendering layer that makes websites visible to ChatGPT, Perplexity, Claude, and Gemini. Offices in Toronto, SF, and Barcelona.

The opportunity

AI systems are becoming a primary way people discover businesses, products, and services. But most websites are invisible to them — built for human browsers, unreadable by AI crawlers. Appear sits at the edge and solves this: one DNS change, and every AI system can read and recommend a website accurately. We are early, the market is forming now, and the infrastructure decisions we make today will shape how the web works with AI for years.

What you would work on

Edge infrastructure

Cloudflare Workers processing millions of requests. Visitor classification in under 50ms. Proxy routing, caching, and origin failover across hundreds of customer domains.

AI content generation

Durable workflows that generate structured, citation-optimized content tailored to how each AI platform processes information. Quality gates, web research, multi-flavor rendering.

Monitoring and intelligence

Probing AI models to measure brand visibility. Crawler analytics from the render path. Building the dataset on how AI systems browse and cite the web.

The stack

Infrastructure

  • Cloudflare Workers, KV, and Durable Workflows
  • Supabase (Postgres, Auth, Row Level Security)
  • Next.js on Cloudflare Pages
  • Claude API for content generation

Languages and tools

  • TypeScript end-to-end
  • Wrangler for edge deployments
  • Resend for transactional email
  • GitHub Actions for CI

How we work

Small team, high ownership

No layers between you and the work. You own your area end-to-end: architecture, implementation, deployment, and iteration based on real usage data.

Ship daily

We deploy to production every day. Short cycles, real customer feedback, fast iteration. We build what works, not what looks good in a roadmap.

Toronto, SF, Barcelona

Offices in Toronto, San Francisco, and Barcelona. We work in-person and remotely depending on the role. What matters is output and reliability, not hours logged.

How we hire

01

Apply

Submit the form below. No cover letter required — just tell us what excites you and what you've built.

02

Intro call

A 30-minute conversation with a founder. We talk about the role, the product, and what you'd be working on.

03

Work sample

A short paid task — real work, not puzzles. Typically 2–4 hours. We want to see how you think.

04

Offer

We move fast. If it's a fit, you'll hear back within a week of the work sample.

Open roles

Account Executive

Lead discovery calls with mid-market and enterprise companies across SaaS, agencies, ecommerce, and financial services. Own your entire sales cycle from target identification through close. 2–5 years B2B SaaS sales experience required.

View roleApply

Go-to-Market

Own the sales pipeline from outbound to close. You would work directly with agencies and brands selling AI visibility infrastructure. Experience in SaaS sales, SEO/GEO, or martech is ideal.

Apply

Don't see your role? We review strong candidates across engineering, product, and operations.

Apply anyway

Install in minutes. Keep your stack. Improve AI visibility.

Ready to improve AI visibility, GEO, and AEO?