Fitness

Fettle holds 69% ChatGPT mention with 34 pages live

ChatGPT named Fettle on 69% of August answers and cited it on 49%. ChatGPT-User fetches also rose 4x versus July.

69%ChatGPT mention, August
49%ChatGPT cite, August
4xChatGPT-User fetches vs July
34Published answer pages
“August, ChatGPT: 69% mentioned, 49% cited. ChatGPT-User fetches also rose 4x versus July.”
AP
Appear probe measurementfettle.fit, monthly cite through August

The Challenge

Fettle is a fitness brand at fettle.fit. Appear published 34 answer pages.

Monthly cite climbed to 33% in August. August mention is clustered: Claude 72%, ChatGPT 70%, Perplexity 69%, Gemini 68%.

The question library changed during the year, so the monthly cite series is the comparison we use.

Before Appear

  • April monthly cite at 0%.
  • No stable paired-question set across the year.
  • Fitness prompts citing larger consumer apps.
  • Empty early cite series.

After Implementation

  • 34 published pages.
  • August monthly cite 33%.
  • August, ChatGPT: 69% mentioned, 49% cited.
  • ChatGPT-User fetches 4x. OpenAI bots 2.9x.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention, August49% cite
Baseline: n/aCurrent: 69%
Perplexity mention, August69% mention
Baseline: n/aCurrent: 69%
Claude mention, August72% mention
Baseline: n/aCurrent: 72%
Gemini mention, August68% mention
Baseline: n/aCurrent: 68%

Implementation Timeline

Publish run

34 pages live

Appear shipped fitness and program pages.

August 2026

Monthly cite 33%

Cite appeared in the monthly series and climbed through the summer.

Late August

Mention near 70%

Four engines name Fettle on about 7 of 10 answers.

Fitness brand that AI should already be naming?

Appear publishes the pages and keeps the brand in the answers buyers already ask.

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