Fitness

Fettle's monthly cite went from 0% in April to 33% in August without a paired-question window

The question library changed, so there is no same-question lift. The monthly cite series is the honest chart.

0→33%Monthly cite, April to August
34Published answer pages
~70%Mention, last 21 days
n/aPaired-question overlap
April cite was 0%. August cite was 33%. Mention in the last 21 days sits near 70% across engines. There is no paired-question overlap to convert that into a same-prompt lift.
AP
Appear probe measurementfettle.fit, monthly series, no paired overlap

The Challenge

Fettle is a fitness brand at fettle.fit. Appear published 34 answer pages. The probe library was rebuilt, so the early questions and the late questions are not the same set.

We therefore do not report a first-21 versus last-21 paired lift. The monthly cite series is what we have: April 0%, then a climb to August 33%.

Last 21 days mention is clustered: Claude 72%, ChatGPT 70%, Perplexity 69%, Gemini 68%. Cite is not. Gemini cited Fettle on 1% of those answers.

Before Appear

  • April monthly cite at 0%.
  • No stable paired-question set across the year.
  • Fitness prompts citing larger consumer apps.
  • Empty early cite series.

After Implementation

  • 34 published pages.
  • August monthly cite 33%.
  • Last 21 days mention near 70% on four engines.
  • Gemini cite still at 1% in that window.

Platform Performance

Citation rate growth across major LLMs after implementation.

ChatGPT mention, last 21 daysstanding
Baseline: n/aCurrent: 70%
Perplexity mention, last 21 daysstanding
Baseline: n/aCurrent: 69%
Claude mention, last 21 daysstanding
Baseline: n/aCurrent: 72%
Gemini mention, last 21 daysstanding
Baseline: n/aCurrent: 68%

Implementation Timeline

April 2026

Monthly cite at 0%

Early probes produced mentions without cites.

Publish run

34 pages live

Appear shipped fitness and program pages. The question library was also rebuilt.

August 2026

Monthly cite 33%

Cite appeared in the monthly series. Same-question overlap is still missing, so this stays a monthly number.

Library changed and you still need a number you can stand behind?

Appear will say when paired questions do not exist, and report the monthly series instead of inventing a lift.

Book a Demo