Clients are asking
Every client conversation about SEO now includes a version of: "how do we show up in ChatGPT?" or "why does our competitor appear in Perplexity and we don't?" The question is already in the room.
For Agencies
A new service your clients are already asking for.
Your clients want to show up in ChatGPT, Perplexity, and Claude. Most agencies don’t have an answer yet. Appear gives you the infrastructure to deliver — one DNS change per site, no code, strong margins.
The shift that’s already happening
Most agencies don’t have an answer
Traditional SEO tools don’t address AI crawlers. Content strategies don’t fix the underlying problem — most modern websites are architecturally invisible to AI. This is a technical infrastructure problem, not a content problem.
The agencies that do are winning
Being able to say "we can set this up for you this week" turns a client question into a new retainer. AI visibility is a monthly managed service — not a one-time project. The agencies offering it first are building real competitive advantage.
Why Appear works for agencies
Five-minute client setup
Add a CNAME record to the client’s DNS. That’s the entire deployment. No code changes, no plugin installs, no CMS migration. Works with WordPress, Shopify, Webflow, Framer, Next.js — anything that resolves via DNS.
Portfolio-wide management
Every client site in one dashboard. Switch between clients, view crawler analytics, see which AI platforms are visiting each site, and track AI referral growth — all from one login.
Strong margins, low overhead
Setup is minimal. Ongoing management is lightweight. One person on your team can manage AI visibility across dozens of client sites. Position it as a monthly managed service alongside your existing retainers.
Real client reporting
Show clients exactly which AI systems are crawling their site, how often, and how AI-referred traffic is trending. Real data they can see in their own analytics — not scores, not projections.
Zero risk to existing sites
Human visitors see the exact same website. No design changes, no content shifts, no SEO impact. The AI-facing layer is separate and invisible to browsers. Remove the CNAME and it’s gone instantly.
Works across every client vertical
SaaS, ecommerce, professional services, healthcare, local businesses — Appear adapts. The rendering layer understands each site’s content and generates AI-optimised versions tailored to the vertical and platform.
How it works for your agency
01
Connect client sites
Add each client’s domain in your Appear dashboard and update their DNS with a single CNAME record. Under five minutes per client. Their hosting, CMS, and publishing workflow stay untouched.
02
Appear generates and adapts
Appear scans each client site and generates AI-optimised content for every major platform — ChatGPT, Perplexity, Claude, Gemini. Each gets content tailored to how it processes and cites information.
03
Report on real results
Track crawler activity, AI referral traffic, and citation trends across your portfolio. Use the data to build client reports and demonstrate measurable ROI month over month.
04
Scale without headcount
Adding a new client doesn’t require a developer or a specialist hire. DNS change, dashboard setup, done. One person manages AI visibility across your entire portfolio.
Complements your existing SEO practice. Googlebot still sees the normal site — Appear only serves optimised content to AI crawlers.
Talk to us about your portfolioFrequently asked questions
How does setup work for each client?
One DNS change per client — a single CNAME record pointing their domain through Appear's edge. No code changes, no plugins, no migration. You can set up a new client in under five minutes without touching their CMS or frontend.
Do clients need to change their hosting or CMS?
No. Appear works with any website that can be routed via DNS. WordPress, Shopify, Webflow, Framer, Next.js, custom builds — everything works. The client's existing site, design, and publishing workflow stay exactly the same.
Can we manage all clients from one dashboard?
Yes. Every client site you connect appears in your Appear dashboard. You can switch between sites, view crawler analytics, see which AI platforms are visiting, and track AI referral growth across the entire portfolio from one place.
What does the client actually see?
Human visitors — including the client — see the exact same website as before. Nothing changes for browsers. Appear only modifies what AI crawlers receive, serving them a structured, machine-readable version of the site's content optimised for each AI platform.
How do we price this to our clients?
That's entirely up to you. Most agencies position AI visibility as a monthly managed service alongside existing SEO or content retainers. Because setup is minimal and ongoing management is lightweight, the margins are strong.
Can we roll back if a client cancels?
Yes, instantly. Remove the CNAME record from the client's DNS and they're back to their original setup. There's no data export, no migration, and no changes to undo on the origin site.
What results can we show clients?
The Appear dashboard shows real-time crawler analytics: which AI platforms are visiting, how often, which pages they're reading, and how AI referral traffic is growing. You can use this data in client reports to demonstrate the value of the service.
Is there agency-specific pricing?
Yes. We offer volume pricing for agencies managing multiple client sites. Book a demo and we'll build a plan that fits your portfolio size and growth trajectory.
Volume pricing available. First client set up in minutes.